Northwest Airlines announced customers can now purchase
tickets, check-in for flights, and complete any transaction on its
nwa.com website via hand held devices and wireless browsers, such as
Blackberrys and Treos. Before,
only a portion of nwa.com features
were available to mobile devices.
"Travelers accessing nwa.com or mobile.nwa.com
using Personal Data Assistants (PDAs) and web-based cell phones are now
able to view nwa.com in its entirety in a low-graphics, mobile format.
Northwest is the first airline to provide its complete web site in this
format for mobile users. Customers using mobile devices can easily
navigate through nwa.com and enjoy all of the features and
functionality available on the full-graphics site including shopping
for flights, purchasing tickets, checking in for flights, changing
reservations, selecting seats and more.
“Northwest Airlines remains committed to improving our customers’
travel experience by expanding nwa.com functionality options to anyone,
anywhere, using any web-enabled device,” said Al Lenza, vice president
distribution and e-commerce.
Northwest has partnered with Usablenet, Inc. to create a dynamic view
of existing web content and services that is specialized for viewing by
users of Blackberry, Treo, PDAs, and web-based cell phones. The new
technology automatically detects the browser type and provides
on-the-fly content in different formats that allows nwa.com to function
for all mobile devices without the need to change the original code.
All Northwest-owned nwa.com web pages are available on the mobile site
in English. Northwest plans to offer additional languages in the future.
Northwest Airlines is one of the world’s largest airlines with hubs at
Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and
approximately 1,400 daily departures. Northwest is a member of SkyTeam,
an airline alliance that offers customers one of the world’s most
extensive global networks. Northwest and its travel partners serve more
than 900 cities in excess of 160 countries on six continents."